The Charter communicates and answers organizational questions such as:
- Why does this organization exist?
- What difference will the organization make?
- What is this organization to achieve?
- What unique benefits are we providing and for whom?
- How will the world be different because the organization exists?
- In what areas should we direct our efforts toward the organization’s growth?
- What are the values of the organization that guide behavior and culture?
- Who would be interested in joining this organization?
Once the Charter is determined, we then need to know if we are fulfilling it. We call the indicators of fulling the Charter, Key Outcomes and Results and we build a Key Outcomes and Results dashboard for the organization to monitor the achievement of the Charter, learn why the organization is producing the results it is, and determine improvements that in turn should positively impact the Key Outcomes and Results.
The Charter and Outcomes of a Good Place organization should include valuing people, building up Good Places in the community, and being economically regenerative.
The internal members and external stakeholders of the organization clearly understand the purpose, vision, mission, and values of the organization.
Leadership clearly understands and can communicate if the organization is fulfilling its purpose and vision by monitoring the Charter Key Outcome and Results.